2. Publish Products on Etsy

Here you will learn how to publish your products on Etsy and how to enrich product data to increase your products visibility.

Before you start make sure that your products are merged  (more info here).

1. Select Channel and Products

First, click on “Channel” and open your Etsy channel. Now click on “Products”.

2. Select categories and add products to it

Now you should go to "Select Categories" to choose the category, that you want to publish a product in. By using the search bar you can look for a category that fits.

You can select a category by clicking on “Select” next to it. On the right side you can see all the categories that you have added and are also able to remove one if you like.

Now click on “Continue” at the bottom-right to get to the second step “Setup Categories”.

Here you can see all the categories that you added. Start by clicking on one of the categories. Now it’s time to add products into the category. Go through the list or just search them with the search bar at the top. When you found the product you want to add, check the box on the left next to the product and click “Add Products”. If you have merged your products before, which is explained here, you can select the parent product, this will automatically add all variants and options connected to it.
 You can see all the products that you added on the right side, which is also where you can remove them from the category again.Don't forget to set Product Fields for every category as explained in the following!

3. Add Product Fields & Edit Product Information

To add product fields, you need to go to "Product Fields" on the top-left. Here you can see all the product fields that you can fill out for the products. There are "recommended" and "mandatory" fields. The recommended ones will increase the visibility of your product on the marketplace, which is a way to increase sales. The "mandatory" fields are required to be filled by Etsy.

On the top right, you can now "Add another field" as you wish. With this search bar you can find any field that Etsy provides. If you see a field that is not mandatory and that you don't want, you delete it by clicking on "Edit Field" (to the right) and then "Delete Field".

    If you’re not familiar with the specifics of Etsy’s product fields (especially with how the option fields work or with fields like Size Scale) click here.

    4. Mapping

    As you now have all the right product fields set up, you now have the option to map the product fields to meta-fields of your shop or set Default Values. To map a product field, click on "Edit Field" on the right. Under the product fields name you have the option to click on "Map to Shop Field". Now select the shop field that you want to map the product field to.

    Note: Don't map the product field "Description", “Title” and “Brand” to your shop fields. “Description” and “Title” will be automatically filled out, as the system extracts that information out of your Shopify or WooCommerce store. The field “Brand” should be set as a Default Value, which will be explained in the next section.

    5. Default Value

    Now you can set up "Default Values". This can be used if, for example, the Delivery Time is same for all of your products. This way, you will not have to type the Delivery Time in for each product manually. You can set a Default Value by clicking on "Edit Field" again and then just typing into the Box next so "Set a Default Value".

    Don't forget to press "Save"!

    Great, you are almost done!

    6. Edit product data

    After adding the products to the right category and setting up the product fields, it is time to edit the products individually. Start by selecting "Products" (Top Right) and the category you want to edit products in.

    Now you select the individual products you want to edit by ticking the box and clicking "Edit" on the right.

    Alternatively, to save time, you can also use the Bulk Editor by clicking "Bulk Edit" on the top-right side. This allows you to edit as many product as you want simultaneously and thus saves you a lot of time. Learn more about the Bulk Editor here.

    You can start by editing "General Information". You will see, which fields can be filled and which have to be filled. To optimize your Description using our AI-Integration, you can also click "AI Optimize" under "Description" or "AI Fill Fields" on the bottom-right. If your description is in English, the AI will automatically translate it into German.

    The next step is to edit "Variants". If a global field is missing like here "Farbe" we recommend you adjust that information in Shopify (see screenshots below). The adjustment will show up in our app within a few seconds after refreshing the page. You can also adjust prices and sale prices by simply clicking on them.

    If you don't want to edit your options in your store find a solution here.


    Next edit "Product Fields". Here you should also see the default values, you set up earlier.

    Last step: "Images". Here you can assign different images to different variants by selecting them and assigning them. By dragging and dropping the order the images will appear on the marketplace can be adjusted. You can also upload new pictures by clicking "Upload new images" or dropping them in the box on the left.

    You can find a detailed explanation of how to edit images here.

    Let's quickly check for "Errors". Here you will see any errors and advice on how to solve them. Don't forget to click save!


    7. Upload your products on Etsy

    Now it is time to upload your products to Etsy. If the product say "ready" under "Editor Status" it is ready to be uploaded and you can select it by ticking the box and pressing "Publish Products".  In case it says “Action required” (like in the screenshot) click on the error message to see what is missing.

    As the product is ready now, you can check the box to its left and click on “Publish Products”. You can also publish several products at one time.

    This will bring you to a small checklist, which purpose is to assure yourself that you have done everything necessary.

    After checking the boxes on the right, the “Publish” button will appear at the bottom-right corner. By clicking it, your products will be finally published to Etsy. The publishing should just take a couple of minutes!

     

    All set, your first order will arrive soon!